Tuesday, 7 August 2018

Mercedes-AMG Petronas Motorsport Launches Esports Programme

The Mercedes-AMG Petronas Motorsport team has recruited Brendon Leigh, Harry Jacks, Patryk Krutyi and Dani Bereznay as their gamer line-up

Mercedes-AMG Petronas Motorsport has announced the launch of its own Esports team. Based at the premises of the Formula One team in Brackley, the newly founded Esports team is called Mercedes-AMG Petronas Esports. It will compete in the F1 Esports Series 2018, which will take place in October and November of this year.

The team has recruited four top e-racing talents to compete in the F1 Esports Series. British gamer Brendon Leigh, winner of last year’s inaugural F1 Esports Series, will compete alongside his compatriot Harry Jacks, holder of numerous league titles. Patryk Krutyi from Poland, who won four league titles in his home country, and the Hungarian Dani Bereznay, who was selected by the team in the F1 Esports Pro Draft a few weeks ago, complete the gamer line-up. Please find more information on the four gamers attached.

The Esports brand will be based at the premises of the Formula One team in Brackley where a purpose-built Esports training centre will provide the team’s gamers with state-of-the-art facilities and equipment to develop their skills.

Located in the same building as the Driver-In-Loop Simulator, where F1 and development drivers provide feedback to engineers on a virtual model of the car, the Esports programme will benefit from transferable elements pertinent to optimising car set-up and honing race craft.

The new facility will enable the gamers to work on their gaming performance on multiple platforms and further improve their skills. Construction of this new training centre is expected to commence in the following weeks.

The programme also focuses on human performance and will give the Esports team members access to the on-site Performance Centre covering the core areas of nutrition, physical conditioning and wellbeing that support the gamers in reaching their full potential.

Mercedes-Benz was a two-time global winner of the World Branding Awards in the Automotive category.

The article Mercedes-AMG Petronas Motorsport Launches Esports Programme appeared first on World Branding Forum.

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