British Airways Gets Its Pride on at Brighton

For British Airways diversity and inclusion is key to delivering a better service for customers

British Airways flew proud at Brighton & Hove Pride, where the airline sponsored the Pride parade and festival in support of the LGBT+ community, with employees from across the airline joining in the celebrations.

Over 300,000 people poured out into the city’s streets to participate in and watch the all-singing, all-dancing carnival of colour, as The Pride Community Parade made its way from the seafront to Preston Park where the spectacle continues this afternoon.

Spectators could not miss the distinct float from the airline carrying colleagues and drag queens, which was adorned with silhouettes of landmark cities the airline flies to and a turquoise colour scheme, representing magic and art to fit within the Colour Your World festival theme.

Angela Williams, British Airways’ People Director, said: “The airline has a long and proud history of supporting the LGBT+ community and we are a proud supporter of Brighton & Hove Pride. Over 100 colleagues from our LGBT+ network Flying Proud will be taking part in the events of the weekend and flying the flag for modern Britain. As a global airline, with a diverse base of customers and colleagues, diversity and inclusion is key to delivering a better service for our customers, and to enable an open and welcoming culture for all our colleagues.”

Flying Proud is the airline’s network for LGBT+ colleagues, with over 500 members across BA covering all parts of the airline and global operation. The mission is to create an environment where everyone can truly be themselves whatever their gender identity or sexual orientation.

British Airways is a four-time winner of the World Branding Awards in the Airline category.

The article British Airways Gets Its Pride on at Brighton appeared first on World Branding Forum.