Mercedes-Benz Announces Sloane Stephens as Global Brand Ambassador

Stephens’ joins the commitment to be the “best or nothing” with Mercedes-Benz

Mercedes-Benz USA announced that US tennis star Sloane Stephens is the brand’s newest global ambassador. From her iconic win at the 2017 US Open, of which Mercedes-Benz is a sponsor, to her most recent win at the Miami Open and runner-up finish at the 2018 French Open, Stephens is a proven force to be reckoned with.

“I am absolutely honoured to be a part of the Mercedes-Benz global family,” Stephens said.

“Mercedes-Benz is constantly raising the bar in the automotive industry, which is similar to how I approach tennis. We both want to perform at the highest level and be the best in the world.”

“Sloane Stephens is a great athlete to represent the Mercedes-Benz brand globally,” said Monique Harrison, Department Head of Brand Experience Marketing at Mercedes- Benz USA.

“She has emerged as a powerhouse in the world of tennis, and has her sights set on being the best. We are excited to see her strive for greatness and help grow the game. At such a young age, she has already proven to be a star, making her an ideal fit for our brand.”

At only 25 years old, Stephens is currently ranked No 3 in the world by the Women’s Tennis Association. In 2017, she won her first Grand Slam title at the US Open, where she became the fifth unseeded woman (ranked No 83) in the Open Era to win a major. As a global ambassador for the brand, Stephens joins other elite athletes such as Roger Federer, Lewis Hamilton and Rickie Fowler.

As a part of the partnership, Stephens will receive a 2018 Mercedes-Benz GLE 63 S Coupe. This vehicle combines high-performance biturbo engines with a striking coupe design, all with the everyday practicality of an SUV. Also as a part of the partnership, the brand will work with Stephens to capture and promote content as well as engage in employee relations activities.

Mercedes-Benz is the official vehicle sponsor of the US Open in 2018. It was a two-time global winner of the World Branding Awards in the Automotive category.

The article Mercedes-Benz Announces Sloane Stephens as Global Brand Ambassador appeared first on World Branding Forum.