Guess Partners with Alipay to Simplify Payment Experience for Chinese Travellers

Partnership brings familiar, mobile in-store payment experience to more than 50 Guess Stores across the US

Guess, a global lifestyle brand and retailer, launched a partnership with Alipay, a global digital payment platform, operated by Ant Financial Services Group. Through the partnership, Chinese travellers visiting the US will be able to pay using the Alipay app when making purchases at more than 50 stores in popular destinations including New York, Las Vegas and California.

Alipay is a leading digital payment provider in China and one of the primary means of online and mobile payment for consumers in China. Now, Chinese travellers visiting stores in the US will be able to use their Alipay Mobile Wallet to enjoy the same convenient, seamless and secure payment experience that they are familiar with from home.

Through the partnership, Alipay will be available in selected US stores across all Guess concept stores.

“Guess is a globally recognised brand that Chinese consumers seek out when visiting the US, and we are happy to simplify their checkout experience in GUESS stores,” said Souheil Badran, President, Alipay Americas.

“By enabling these travellers to pay using the Alipay app, we are ensuring that they will have the best shopping experience, unimpeded by any language or payment barriers. Our partnership also provides the brand with a sophisticated marketing channel to promote itself to the Chinese consumers during their trip.”

Through Alipay’s geolocation-based “Discover” function and push notifications within the app, Chinese travellers can locate nearby brand stores, receive promotional information and make purchasing decisions. The service also enables local stores to better target and connect with Chinese consumers.

The brand will be able to market to Chinese tourists before, during and after their visits to the US, boosting its brand amongst the rapidly expanding group of Chinese overseas visitors.

“As a global brand with over 1000 stores in approximately 100 countries, it is important that we are constantly innovating the customer shopping experience on an international level,” said Edward Park, SVP of North America.

“We are excited to bring Alipay’s technology to the brand’s stores because we recognise the importance that native apps play in the customer journey. As we continue to explore sophisticated technological enterprises, we look at it through the lens of our customers.”

The article Guess Partners with Alipay to Simplify Payment Experience for Chinese Travellers appeared first on World Branding Forum.