McDonald’s goes minimalist in France

McDonald’s have created a new minimalist style advertising campaign in France giving directions to the nearest branches.

Using the famous McDonald’s French fries, TBWA /Paris have created ads showing fries growing into arrows giving directions such as ‘3rd exit at the roundabout’ and ‘Turn right’.

The designs come in 64 combinations with 8 different coloured backgrounds. The famous yellow fries are instantly recognisable meaning you’ll never take the wrong turn to you local McDonald’s again.

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