IKEA and Memac Ogilvy pitch new 2020 catalogue as a book that can solve any problem in the world
In a new, humourous ad released by Memac Ogilvy for IKEA, the furniture brand‘s 2020 catalogue is portrayed as the solution to every problem in the world.
Viewers are introduced to a bedraggled Ali whose life seems to be in a mess, literally. After he is awoken by a thud outside his room, he discovers an IKEA catalogue that would soon change his life.
Fast forward into the future, Ali becomes a life guru who cites page numbers from the “all-powerful” book.
“What about loneliness?” asked a talk-show host. “Page 40,” responds Ali. “New couch, new friendships.”
“I hate people,” said a sullen man. “Page 100,” suggested Ali.
“He never helps!” said a lady whilst hitting her husband with her bag.” “Page 16. Bedroom,” Ali cheekily replied, alluding to the solution to their marital problems.
Say hello to the book that will change your life
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