Asda have teamed up with Downton Abbey in their latest campaign, kicking off with a TV ad featuring the formidable Mrs Patmore, in charge in the kitchen.
The ad shows that the supermarket, known for low prices over quality, has everything you could want, even for a royal feast. The 30 second ad then moves into present day with the voice-over saying, “With thousands of rollbacks, you don’t need to pay a king’s ransom.”
Eilidh Macaskill, vice president of creative and media at Asda, says, “Downton Abbey is world-renowned for its wonderful kitchen, stunning feasts and a head cook who only accepts the best.
“Mrs Patmore knows that every great meal starts with great ingredients. At Asda, we aim to provide customers with delicious, low-cost meal ideas that don’t compromise on quality and are simple enough to fit around even the busiest of schedules.”
The article Asda and Downton Abbey partner up appeared first on World Branding Forum.
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