…without resorting to invented names whose only purpose is to quell internal dissent, like Truist, Comerica, Sonovus & Amegy. The branding agency invents these names and tells the client they mean something positive. Objections are minimized as the names don’t have any meaning except those assigned by the agency. These agencies will tell a client that real words aren’t available for global trademark cleared, which is demonstrable false. They’re just a heavier lift to build consensus for. Here’s an example of what’s possible in the real-word world:
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