Tuesday, 1 August 2017

Brand News: 10 Things You Need to Know for Tuesday, August 1

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Delta wall

Delta revamps its Dating Wall in Brooklyn with 133 intricately designed airport codes that you can fly to from LGA or JFK with Delta


Nestle rebrands with new Pure Life push and Water Fantasy Ad

Nestle ad


Discovery Communications has signed a deal to buy Scripps Network interactive in a cash-and-stock transaction valued at $14.6bn


The PGA has acquired livestreaming deals with Twitter and GiveMeSport to expand the reach of the championship past traditional TV broadcasting


Starbucks is using AI to predict what customers want to make more money off of consumers coffee habits

Starbucks beverage


P&G cuts digital ad spending by $140 million but their sales rose anyway


Why Ulta Beauty’s problem is not the Amazon effect, but a soft beauty market


Babies R Us rebrands to reach millennial parents with the message that there are no perfect parents

VX072817A_Dad_stroller_FR


Amazon plans to launch a home makeover show designed to sell products you can buy on the website featuring YouTube stars


Pandora has seen a 5% lift in ad revenue.


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