Friday, 28 July 2017

Brand News: 10 Things You Need to Know for Friday, July 28

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Jeff Bezos, Amazon founder, passes Microsoft’s Bill Gates and becomes the richest person in the world.


Buzzfeed’s Tasty came out with an app as well as a smart hotplate called The Tasty One Top


Gucci pays tribute to the science fiction world with its Fall/Winter 2017 campaign


Shell sees future of ‘lower forever’ oil prices


Comcast introduces streaming service to establish relevance with millennials


Coca-Cola’s Fanta makes the brand’s biggest marketing push since 2010 by bringing back the Fantanas in a new TV ad

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New AbsolutKiss With Pride” print campaign celebrates the LGBTQ community’s freedoms while acknowledging that the global community still has a long way to go.


Cristiano Ronaldo is reportedly launching 7EGEND, a digital brand after he purchased a majority stake in “Thing Pink”


The Emoji Movie, expected to generate $25-$30 million in ticket sales opening weekend, produced ads and billboards triggered by weather and traffic


Amazon launches “The Fix”, a private-label shoe and handbag line for Amazon Prime customers


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