Baker Hughes and GE Oil & Gas completed their merger July 3, creating Baker Hughes, a GE company, along with a new logo and brand design. Two days later, BHGE made its trading debut on the New York Stock Exchange.
In celebration, on July 14th BHGE’s newly appointed Chief Communications Officer Russell Wilkerson, previously Managing Director of Communications and Public Affairs at GE Power, rang the opening bell at the New York Stock Exchange.
Baker Hughes first listed on the NYSE in 1987, & today they celebrate their combination with GE’s Oil & Gas Business creating @BHGECO pic.twitter.com/YdYmmoLgAI
— NYSE (@NYSE) July 14, 2017
BHGE is the first company to bring digital solutions to the fullstream of oil and gas customer needs, totaling combined revenues of $23 billion.
It’s the first time a GE merger has led to a total rebrand that incorporates both company logos.
Today, a line has been drawn. Welcome to Baker Hughes, a GE company. https://t.co/lsZOp7w254 pic.twitter.com/QgrjvP0Bqa
— BHGE (@BHGECO) July 3, 2017
The new visual identity (designed by Interbrand, parent company of brandchannel) leverages a bold line that cuts through the name of the company. The visual identity symbolizes BHGE’s fullstream capabilities and aspirations for industrial innovation, “reaching from the depths of the sea to the Cloud.”
Throughout its 125-year history, GE has joint-ventured cross-industry as in GE Hitachi and GE Al-Shaheen, but previously, always preserved its iconic monogram. Now a General Electric company, BHGE serves the oil and gas industry in over 90 countries.
The BHGE rebrand signals a new entity that will offer “pioneering advantages to its clients and shareholders.”
BHGE will use cloud-based software and advanced manufacturing solutions to realize nearly 5% productivity improvements across the entire industry, resulting in savings of $1.2 billion over three years.
The new company represents a vision of optimism and opportunity in the merger of integrated equipment, services and a digital portfolio in oil and gas.
Baker Hughes has been in business for 110 years and has a solid reputation in the oil and gas industry and by combining that acumen in oilfield products and services with GE’s distinct manufacturing and technology capabilities, BHGE will deliver connected solutions to more than 120 markets.
As the newly rebranded company states, “We leverage minds and machines to enhance customer productivity, safety and environmental stewardship, while minimizing costs and risks at every step of the energy value chain. We infuse over a century of experience with the spirit of a startup – inventing smarter ways to bring energy to the world.”
CEO @simonelli_l spoke to @CNBC after the @NYSE bell ringing about the “powerhouse” he hopes to create with #BHGE. https://t.co/ngzMa9YMOR pic.twitter.com/dpFLI0S5tw
— BHGE (@BHGECO) July 14, 2017
Do yourself a favor and watch the @bhgeco Instagram story: https://t.co/723lTXm5IJ pic.twitter.com/kcyBh5gN7S
— NYSE (@NYSE) July 14, 2017
The post BHGE and NYSE: Meet the New Baker Hughes, a GE company appeared first on brandchannel:.
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