There’s a lot of “greenwashing” in today’s marketplace. Some brands claim to be eco-friendly in their marketing but don’t back it up with measurable actions. To authentically stand behind sustainability commitments, you must take a hard look at your own supply chain footprint, formalize a strategy and invest time and resources to see it through. […]
The post Purpose At Work: How Mars Is Scaling Sustainability Goals Across Generations appeared first on We First Branding.
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