Oscar-winning actor, Jamie Foxx, has taken on the persona of both the Chrysler Pacifica and Pacifica Hybrid in a new marketing campaign.
Chrysler Pacifica has partnered with Jamie Foxx for a marketing campaign promoting its latest minivan and hybrid offerings. He lends his voice to the push to discuss functionality, versatility, technology, and styling in a four-part series set for broadcast, digital, and social.
Using his wit and humour, the effort brings both variants to life. Dubbed Are We a Van Family, the first video has just debuted via broadcast, with the remaining spots set to roll out throughout the year. The creative was produced together with Austin firm, GSD&M.
“As voiced by Jamie Foxx, whose bold attitude matches that of the minivan, this campaign offers a fun way to challenge the perceptions of minivan ownership and communicate the unique features of both vehicles,” said Olivier Francois, CMO, Fiat Chrysler Automobiles.
The article Chrysler Drives Pacifica with Jamie Foxx Charm appeared first on World Branding Forum.
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