Jenny Craig Shapes Push Around Real Stories

Jenny Craig has unveiled its 2019 advertising campaign which features several members and weight loss experts with trues success stories.

Jenny Craig has announced its latest advertising push. Featuring its members and weight loss experts, the campaign shares true stories of health and wellness. Launching digitally and on television this week, real weight loss milestones and results will be a focal point.

With the aim to showcase the effectiveness of the programme, the brand has shaped its latest promotional initiative around customers whose achievements are backed by actual results. Apart from broadcast placements, there will also be a social media component.

“We were gratified and moved by the stories of our successful members. We hope those featured in our campaign and the weight loss experts who offered them critical support will inspire those looking to start their own journey,” said Monty Sharma, CEO of Jenny Craig.

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