CarGurus Revs Up with New Brand Campaign

CarGurus has put together a third creative campaign targeting its American audience. The push spans television and digital advertising.

Online automotive platform, CarGurus, has released its third multichannel advertising campaign in the United States. The fresh initiative resumes the narrative from the brand’s popular Detective spot, with 30-second commercials set to debut across television and digital networks such as Facebook and YouTube.

The push entails two shorts designed to communicate the marque’s key value proposition of helping consumers locate the best deals on cars from top-rated dealers. Respectively titled Parents and Obvious, each explains how the company provides a deal rating from Great to Overpriced and sorts the best deals first.

The effort retains the initial collaboration between the brand and creative agency, Plum14. The partnership also extends to Chirp Productions for development and production as well as Ocean Media to manage the media planning activities surrounding the new ad campaign.

“Despite testing several other approaches to telling our story, the performance of our Detective spot spoke for itself. We couldn’t resist the opportunity to check back in on our couple and share more about their car shopping journey,” said Sarah Welch, Senior Vice President of Consumer Marketing at CarGurus.

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