H&M Selects Izzy Bizu as New Face for Its Divided Music Campaign

Exclusive song by Izzy Bizu to be featured on H&M website and stores across the globe

This year, H&M continues its commitment to supporting and empowering emerging music talent by teaming up with Izzy Bizu, the British singer-songwriter who was handpicked by Coldplay to support them on tour in 2017 and currently has over 75 million global Spotify streams for her single White Tiger.

As the face of the brand‘s Divided Music, the singer can be seen sporting a flirty dress, collegiate-inspired jumpers, wide stripes and checked skirts set against more feminine flounces and skinny jeans. The capsule collection consists of 11 garments and the silhouettes are a playful mix of volume, whilst the colour palette consists of a strong red, sky blue and optic white.

For the campaign film, Izzy’s new version of “Someone that Loves You” has been made in collaboration with a well-known guest artist who can also be heard on the track. The exclusive song will not only be featured in the global Divided Music campaign film but also on the brand’s website and played in brand stores around the world.

“It was a pleasure to collaborate with H&M on this campaign with such a wonderful crew. I really love the collection and look forward to wearing it,” said Izzy Bizu.

“Not only does Izzy have a beautiful voice, but her personality is fun, feisty and down-to-earth, which makes her the ideal frontwoman for this Divided Music collection. The preppy pieces have that flirty, feminine edge, which feels cheerful and most importantly, looks modern,” said Pernilla Wohlfahrt, H&M’s Design Director.

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