Guess Introduces Its Autumn 2018 Advertising Campaign

New models introduced in the Guess Autumn 2018 campaign featuring trendy fashion statements

This autumn, Guess is introducing models Amanda Cerny, Gwen Van Meir, Erin Cummins, Amanda Rodriguez, Julien Marlon and Charlie Matthews in a breathtaking advertising campaign wearing the latest trends in ready to wear, eyewear, watches, jewellery, footwear and handbags to fill consumers’ wardrobes.

The campaign, shot through the lens of fashion photographer Josh Ryan in Joshua Tree, California, takes the viewer on a road trip through the desert. The models wear a variety of denim-focused looks within the series of earth-tone images, a throwback to the classic Guess campaign feel. The quintessential California desert light enhances the brand‘s heritage campaigns and channel a return to its Los Angeles roots.

The women’s wear assortment offers a mixture of denim silhouettes in the form of oversized jackets with faux-fur collars, high-waisted skinny jeans, micro-mini skirts and classic button-down tops. Faux fur makes a statement this season in a variety of ultra-chic jackets ranging from soft pink to tan to cherry red.

A garden-fresh take on floral jumpsuits provides just the right amount of colour whilst mini-dresses rendered in solid and snake printed patterns reveal the sexier side of Autumn’s delivery. For men, embroidered denim jackets, quilted bombers and faux leather moto’s are key outerwear styles. Distressed denim jeans and graphic logo tee’s play a prominent role in Autumn’s offering, adding a bit of edge to the assortment whilst camo printed pants inject a modern military vibe.

Watches with metal wristbands and large chronograph faces in black, white and blue tones offer a fresh take on timepieces. For eyewear, oversized cat-eye optics are the standout frames of the season, whilst classic aviators continue to have a strong presence.

The collection’s footwear includes western-inspired slouchy boots available in embellished black, leopard print and patent leather styles as well as a classic take on the snakeskin pump. The jewellery collection features an array of chain-link pendant necklaces with eye-catching crystalised pendants and stacked chain bracelets. Autumn’s handbags consist of oversized structured totes, logo-heavy backpacks with patchwork and ultra-mini cross body bags in black and metallic hues.

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