Aaron Judge Joins JBL as New Global Brand Ambassador

Yankees star slugger joins the biggest names in sports, music and television teaming up with JBL

Judge brings the noise. JBL brings the sound. The 2017 American League Rookie of the Year and baseball phenomenon is now the brand‘s newest ambassador. Aaron Judge will follow in the footsteps of other Yankees greats, including brand ambassador Mariano Rivera, as he’s welcomed into the team.

“From training in the weight room to stepping up to bat, music is a must in my routine. I have come to rely on the brand’s amazing sound quality—it’s ‘game on’ when you hear the music blasting through the brand’s speakers at Yankee Stadium. I am excited to carry on the legacy of Yankees greats as a brand ambassador,” said Judge.

Fans will find Judge and JBL all over New York City this summer. Whether hailing a taxi, riding the subway or catching a game at Yankee Stadium, New Yorkers and visitors to the city can expect never-before-seen content and displays featuring the All-Star slugger.

To officially celebrate the start of the partnership, the brand designed commemorative Aaron Judge custom headphones. To learn more about the partnership click here.

“Aaron Judge truly embodies the brand. The energy that he brings to everything that he does, both on and off the field, reflects the vibrancy of the brand,” said Ralph Santana, Chief Marketing Officer of HARMAN.

“There is a rich history between JBL and the Yankees, and we are thrilled to be partnering with another rising star on some exciting projects to be announced in the coming months.”

Judge joins a stacked roster of today’s most popular performers, athletes and entertainers serving as brand ambassadors for the brand. Its ambassadors include three-time NBA champion and two-time Most Valuable Player Stephen Curry; three-time NBA All-Star and musician Damian Lillard; soccer star Jerome Boateng; GRAMMY-nominated and multi-platinum selling recording artist Demi Lovato; multi-award-winning singer and songwriter Tinie Tempah; world-renowned musician, producer and humanitarian Quincy Jones; Indian composer and singer A.R. Rahman, and actress and humanitarian Priyanka Chopra, amongst others.

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